Gilded covers, matte finish, textured fonts – all these elements are costly and often only in the grasp of well-established authors and presses. So how do indie and small-press authors go about creating a cover that is both eye-catching and relevant to the plot? This post will outline the 3-step process that local award-winning author B.T. Polcari took with his marketing team to develop the cover for his upcoming title Fire & Ice.